You need a clear plan for where to compete, who to reach, and how to use your resources.

I work with you to define that path so your campaign or organization stays focused and coordinated.

What this looks like:

• Developing strategy for winning electoral, legislative, or issue campaigns

• Setting priorities—target states, districts, and audiences

• Establishing goals and a roadmap to reach them

• Aligning field, digital, communications, and paid media into one plan

• Aligning c3, c4, PAC, and super PAC efforts toward shared objectives

• Developing a narrative that holds over the course of a campaign

• Assessing what worked and what didn’t after the campaign
  

Relevant Experience:

• I directed national electoral, legislative, and issue campaigns reaching millions of voters across battleground states and districts in every region of the country.

• I led multi-state campaigns across 20+ states for national organizations.

• I have on-the-ground campaign leadership experience in more than a dozen states.

You need research that helps you make decisions or messaging that persuades key audiences.  

I help lead the development of research and messaging programs from an initial landscape audit to research design to testing and rollout.

What this looks like:

• Developing and refining your message and overall narrative

• Designing polling and research that test what matters

• Identifying priority audiences and how to reach them

• Turning research, polling, and analytics into clear guidance

• Building messaging frameworks teams and partners can use

• Briefing leadership on what the research means and how to act on it
  

Relevant Experience:

• I led several multi-year messaging research initiatives shaping national strategy and informing more than 100 national or state organizations and campaigns.

You need to decide where to invest your time and money—and where not to.

I help you use data to set priorities and make those decisions.

What this looks like:

• Assessing the political and messaging landscape you’re operating in

• Identifying priority states, audiences, and issues

• Developing targeting strategies at the macro and micro level

• Prioritizing tactics and investments based on data

• Bringing together polling, analytics, and program data to provide strategic guidance

• Tracking performance and adjusting as the work unfolds

• Reviewing results after the campaign to assess and inform what comes next

Relevant Experience:

• I directed targeting strategy for national and statewide organizations running multi-million dollar voter contact or constituent mobilization programs.

• I advised senior stakeholders using data-driven analysis to prioritize investments and shape campaign strategy.

You need to allocate resources in a way that is both effective and compliant.

I work with you to build budgets and systems that support your strategy and meet compliance requirements across c3, c4, PAC, and super PAC entities.

What this looks like:

• Developing budgets tied to strategic priorities

• Making tradeoffs across programs and geographies

• Structuring resources across c3, c4, PAC, and super PAC entities

• Setting up oversight and reporting processes

• Ensuring compliance requirements are met

Relevant Experience:

• I managed complex multimillion-dollar budgets across multiple entities with strict compliance requirements.

You need materials that are clear, persuasive, and aligned with your strategy.

I help you produce content tailored to key audiences: voters, donors, partners, political leadership, and elected officials.

What this looks like:

• Writing strategic plans, memos, and campaign documents

• Developing messaging decks and research summaries

• Preparing donor briefings and fundraising materials

• Drafting speeches, talking points, and public communications

• Supporting internal communications to keep teams aligned

You need programs that are not just well-designed, but able to run and grow.

I help you build the structure, systems, and plans needed to execute at scale.

What this looks like:

• Designing program structure, staffing, and infrastructure

• Building plans, timelines, and reporting systems

• Scaling field and grassroots programs across states or regions

• Identifying operational gaps and fixing them

• Aligning resources with program needs

Relevant Experience:

• I led large grassroots expansions at national organizations, modernizing engagement systems, and scaling operations to drive electoral and policy wins.

You need partners working together toward the same goals.

I help you resolve misalignment across stakeholders and manage competing priorities so work stays coordinated and moves forward.

What this looks like:

• Defining coalition structure and decision-making processes

• Aligning partners around shared priorities and strategy

• Coordinating stakeholder engagement (national/state orgs, labor, advocacy groups)

• Facilitating conversations to resolve differences and move work forward

• Supporting ongoing collaboration across partners

Relevant Experience:

• I coordinated multi-state strategies with unions, national partners, state partners, and advocacy coalitions